Now all the concern's brands represented in the country will have a common prefix: GWM Haval, GWM Tank, GWM Ora and GWM Wey.
The main idea of the strategy is "to be in the local market, for the local market, together with the community." This means combining the company's global resources to produce high-quality and unified products, as well as meeting a single standard of customer service.
Zhang Jun, President of GWM in Russia, noted that the transition to a unified brand architecture and the change of the distributor's name is a natural step to strengthen the company's position, which has been present on the Russian market since 2014.
